Communication is an essential element of any initiative or programme aiming to increase water integrity. We use communication here as an umbrella terms to designate a wide range of complex, most often intertwined processes:
- Awareness raising work, that builds interest and momentum for a message
- Advocacy campaigns, that influence individuals and institutions to change in line with specific message
- Information provision, information sharing and reporting
All these processes can be initiated by any stakeholder and should be associated to other initiatives and programmes. Without communication, most initiatives will have significantly smaller impact.
Any communication, advocacy or information campaign should:
- Have clear objectives
- Rely on valid and up to date evidence
- Be thought out with and for a multi-stakeholder base
- Latch on to ongoing political and social processes
- Be monitored and documented as much as possible
Tools for awareness raising & communication
Advocacy campaigns, and how to to talk about corruption
The Water Integrity Advocacy Guide is a primer on how to communicate about water integrity and how to plan and launch advocacy campaigns. Corruption is a sensitive topic in many contexts but:
- Corruption can be demystified,
- Integrity can make a difference,
- There are approaches that have proven to curb bad practices.
The Guide provides examples on how to analyse the context of a campaign, plan accordingly, and build networks to increase impact.
Journalists and the media can provide visibility to initiatives and act as a deterrent to bad practice. They play a crucial role in making technical or regulatory information accessible to the general public and generating demand for more water integrity.
Journalists and journalist networks specialized in WASH or water resource management, such as the West African WASH journalists’ network regularly highlight integrity risks and possible paths for action in their reports on West Africa. Community media and citizen journalists are playing an increasingly visible role in providing information on issues they face.
Their role as a third-party is essential but can also be perilous: they can face resistance or threats and bear heavy responsibility to report accurate information on sensitive topics.
Resources for journalists:
Integrity and ethics training
Knowledge sharing workshops
WI Training Manual
Toolsheet Training Manual